Luxury Escapes

Luxury Travel Escapes to Unexpected Destinations

According to the Virtuoso® Luxe Report, in 2025, luxury travelers will continue to prioritize exploration and personalized experiences, but they are increasingly focused on maximizing value without compromising quality.

2025 Emerging Trends for Luxury Travel

Ice-olated Escapes: The “coolcation” trend shows no signs of slowing down, as more travelers request cold-weather destinations to escape the rising temperatures and avoid crowds.

Sailing Solo: Travelers seeking freedom and flexibility have no hesitation going it alone, and cruising is proving to be a key trend amongst the solo set, with expedition, ocean, and river cruises ranking among the top travel experiences for the coming year.

Born to be Mild: Adventure and wellness continue to be significant motivators, but in 2025, upscale travelers will pursue a harmonious balance of exhilaration and relaxation.

You Tell Me Travel: Rather than sticking to well-worn bucket lists, travelers are finding new inspiration in documentaries, books, beloved films, and recommendations from friends and family. Yet nothing rivals the expertise of travel advisors, who report their clients are now reaching out to ask, “Where to next?” rather than naming a specific destination.

Palate and Place: Culinary experiences have become a crucial element of luxury travel, and globetrotters prioritize gastronomic discoveries that showcase the authentic local flavors and unique traditions of the places they visit.

Whether your luxury travel escapes take you to the Great Barrier Reef or Greenland, our advisors will customize your vacation. From a simple weekend getaway to a complex itinerary, our dedicated travel advisors are delighted to work with you.

Virtuoso Top Travel Trends:

For new destination ideas, contact Covington’s travel experts or browse some of our travel resources:

* Trends updated 3/28/2025.